Cookies SF was founded by Bay Area rap legend Berner in 2011 and represents the grassroots nature of streetwear to the fullest. The rap pioneer created the Cookies SF streetwear brand with the intent of blending fashion-forward designs and the urban Bay Area consumption lifestyle. The Cookies brand features unique graphics and branding, cutting-edge designs, and always-stylish colorways.
Cookies SF Become Mainstream
Cookies SF was first featured in the music video "Yoko" with artists like Chris Brown, Wiz Khalifa, and Big Krit. The music video skyrocketed the brand from a small mom-and-pop Bay Area brand, in the streets of San Francisco, to a nationally recognized player in the fashion, sports, dry herbs, and music world.
Berner explains that he wanted to do something special and wear his own unique inspirational clothing line in the music video. This sparked the idea to create limited edition screen print t-shirts from his home-based garage and sell them exclusively online. With the power of word to mouth, social media, and hustle, his items would sell out within an hour. The growing popularity soon made it impossible for Berner's residential production lab and two-man team, so in 2013 he leased an office and manufacturing space to accommodate the brand's soaring popularity.
It wasn't until 2014 that Cookies SF saw exponential growth. The company’s production and sales reached new heights by selling more than 60,000 units. So Berner decided to partner with fashion industry veteran Bryan "Weezy" Wilson. He is considered a highly regarded sales guru and has worked in the past with LRG, Staple Clothing, Phat Farm, and Stance Socks. Wilson pushed Cookies SF into the mainstream fashion world and is now moving fast forward with growth plans to keep revolutionizing the clothing company to lead, inspire, and promote the company's fashion DNA.